@MoPub Case study © 2018 MoPub, Inc. | @mopub To increase purchases, a major international e- commerce brand partnered with IMOMAD, a performance advertising company, who collaborated with Jampp, a demand-side platform (DSP) that combines behavioral data with predictive and programmatic technology. Knowing they could reach the client’s target audience in mobile apps, Jampp chose to run the e-commerce campaign on MoPub Marketplace (the leading in-app real-time bidding exchange) using MoPub Inventory Packages. MoPub Inventory Packages use advanced algorithms and proprietary data to intelligently segment the 49,000+ apps that work with MoPub, allowing discerning DSPs to more efficiently find the traffic that best fits their campaign needs. Jampp combined behavioral data, pred

Join for free to read