The COVID-19 pandemic significantly influenced UK e-commerce, driving a shift from in-store to online shopping. A survey found 88.6% of British shoppers made online purchases at least monthly, with 52.4% increasing their online buying during lockdowns. Categories like Fashion & Accessories and Toys & Games saw notable growth. Mobile shopping surpassed desktop use, highlighting a shift towards app-based purchases. Price comparison became essential, with 55.2% of consumers using such tools frequently. Brexit also impacted e-commerce, causing a 20% drop in inventory and pushing consumers to prefer local over EU-based retailers due to added costs and complexities.

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