Adelphic Case study Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub Challenge A major automotive brand wanted to increase awareness for their brand and drive visits to local car dealerships. About Adelphic • Mobile demand-side platform, headquartered in Waltham, MA • Support all major mobile in-app ad formats Goals Run a campaign for a major automotive brand to increase awareness for their brand and drive visits to local car dealerships. Results Strategy The automotive brand partnered with demand-side partner Adelphic (@AdelphicMobile) to run their campaign. Adelphic knew they could reach their client’s target audience in mobile apps, and they wanted to connect with this set of consumers with engaging, content-driven experi

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