Case Study

E-commerce and consumer internet sector

E-commerce and consumer internet sector

Pages 91 Pages

The "E-commerce and Consumer Internet Sector India Trendbook 2021" discusses the rapid growth of India's digital economy, accelerated by COVID-19. Key sectors include EdTech, FinTech, gaming, and B2C e-commerce, with a focus on direct-to-consumer models, omnichannel approaches, and investment in technology like AI and big data for personalized experiences. Government initiatives and increased digital adoption in smaller cities are boosting growth. Start-ups across verticals, such as online education and hyperlocal delivery, are thriving, with PE/VC investments totaling over $8 billion in 2020.

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