The white paper outlines six key trends shaping the future of e-commerce in the Asia Pacific, Middle East, and Africa (AMEA) regions. These include the e-commerce revolution accelerated by the pandemic, a service experience mismatch where consumers expect faster deliveries, and talent challenges caused by the Great Resignation. Sustainability tensions arise as businesses struggle to balance fast deliveries with eco-friendly practices. SMEs are adopting innovations like newer payment options and shoppertainment, while shopping festivals remain popular, highlighting logistics support needs during peak times.

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