With MoPub native videoads and Artsai adaptive marketing automation bidding technology, Pandora reduces re-engagement costs by 40%
With MoPub native videoads and Artsai adaptive marketing automation bidding technology, Pandora reduces re-engagement costs by 40%
1 Pages@MoPub Artsai | Pandora case study MoPub, Inc. | @mopub November 2017 Pandora is a music streaming service that uses the Music Genome Project® technology to curate a personalized music experience for every user. To find their audience, Pandora worked with Artsai (a technology optimization partner of four years) and industry-leading agency 3Q Digital for a mobile native video campaign on MoPub Marketplace. Together, they achieved reduced? re-engagement costs across Pandora’s always-on media. Using MoPub allowed Pandora to reach? 6 million unique users over the course of the campaign. Pandora and Artsai both benefited from the user- friendly, unobtrusive experience of native video creative. By using MoPub’s programmatic native video ads, Pandora was able to reduce ? re-engag
