Client Profile Telestream specializes in products that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Products range from desktop components and cross- platform applications to fully- automated, enterprise-class digital media transcoding and workflow systems. Using Google Analytics and R to Forecast Revenue Impact Overview Telestream sells software that enables Mac users to play Windows Media Files (.wma and .wmv) on their Mac using QuickTime or a web browser. Microsoft notified Telestream that they were removing the link from their website to the product. Challenge Since this link provided traffic to their product, and subsequent revenue, Telestream wanted to quantify the impact of the link removal. They reach

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