I n the northern German city of Lübeck, red brick medieval architecture provides a glimpse of its historical prominence between the 12th and 16th centuries. Lübeck remains home to an active seaport and its famous marzipan confection- ary treats. Sharing in the city’s rich history is H. & J. Brüggen KG (Brueggen), a company founded 153 years ago with a single mill operation before open- ing a second mill in Lübeck in 1886. Growth and innovation are Brueggen hallmarks that continue to this day with its production of private label cereals and muesli bars. As a family-owned, privately held company, Brueggen’s long history includes a series of sig- nificant milestones. At the end of the 1990s, for example, the company’s board of directors made the strategic decision to produce priv

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