Intuit’s flagship products - QuickBooks, TurboTax and Quicken – have been developed to revolutionize the way people manage their personal finances, run small businesses and pay employees. The company’s lineup of tax preparation products helps individuals and small business owners easily and accurately file their own taxes. The Channel Marketing Team (CMT) at Intuit is a shared organization that serves three business segments — Financial Management Solutions (FMS), Employee Management Solutions (EMS) and Payment Solutions. Each of these segments provides several flagship products catering to the needs of small business. Recently CMT made a strategic decision to employ Google Analytics Premium to validate the data quality of its channel analytics and overcome existing gaps in cha

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