Using Adobe Analytics to Understand the Customer Experience / Increase Conversions Overview After launching a new mobile website, a global specialty toy retailer noticed that their mobile revenue for both “Click and Collect” and “Home Delivery” methods had decreased considerably. This is an issue that requires attention at any time of the year, but it was a critical concern since they were approaching holiday season. Historically, more than 40% of their yearly sales were completed in the fourth quarter, so they needed to act fast. Challenge They knew that they were losing out on a significant amount of revenue through their mobile website, but did not know what the contributing factors were. One major hurdle was that, like most seasonal retailers, they had a mandatory "

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