SHOP.com switches from Omniture to Google Analytics for better insights, conversions and value
SHOP.com switches from Omniture to Google Analytics for better insights, conversions and value
2 PagesSHOP.COM is one of the largest online shopping sites offering millions of products from thousands of trusted merchants and brands, all housed in a single location. For a company that delivers curated advice from shopping experts to save shoppers money, measuring site and product performance is critical. Understanding internal site search, category, and product performance and knowing they can rely on accurate data is paramount. SHOP.COM needed an analytics consultant to co-ordinate their transition from Adobe SiteCatalyst to Google Analytics. Challenges with Existing Analytics Tool 1. In-house developed tools were complex 2. High annual costs and maintenance 3. Cost prohibitive training 4. Incomplete reporting 5. Limited visibility into performance of SEM traffic sources 6. “Out
