Formspring is a rapidly growing social site that encourages people to find out more about each other in a simple and fun way. By providing a way for people to easily ask questions and share their responses, Formspring grew from launch to 25 million accounts in its first 18 months with over 3.4 billion questions answered. With a growing user base and a rapidly developing platform, Formspring chose Google Analytics Premium to solve their digital analytics needs. Rapid growth requires rapid access to more data A rapidly growing social network with millions of people interacting each day, Formspring generates a high volume of activity. As traffic and time-on-site increased, the need to see the whole picture became increasingly urgent. While using the free version of Google Analytics,

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