SOLUTION Mercury Digital Experience Solutions CHALLENGE Wanting to better reach and serve its community, UPMC Susquehanna partnered with Mercury Healthcare to design a new website. The goal was for the site to better reflect its recent brand update, and create a patient- centric experience. A simpler, easy-to-use website that really stands out in the marketplace, enhancing engagement, and differentiating the health system from market competitors. SOLUTION To provide UPMC Susquehanna with an optimized, patient-centric digital experience, Mercury Healthcare conducted comprehensive brand and competitive audits. Also, Mercury Healthcare analyzed existing user behavior, led persona development workshops, and implemented a mobile-first responsive design. The new site features bold typ

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