CLIENT SOLUTION Mercury Digital Experience Solutions RESULTS AFTER 6 MONTHS Traffic 28.4% Pageviews 69.5% Form Appointment Requests 257 Clicks to Appointment Call 4,495 CHALLENGE East Alabama Medical Center (EAMC) is a 340-bed regional referral hospital located in Opelika, AL, with an affiliated 88-bed hospital 20 miles northeast near the Alabama-Georgia state line. The organization also operates the Auburn University Medical Clinic eight miles south in Auburn. EAMC has a solid reputation as a community hospital that provides high-quality, compassionate care. However, consumers in its primary and extended service areas lacked awareness that the hospital offered many of the same services as larger academic hospitals farther away. As a result, the organization faced competition

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