Social Allows the Consumer to Drive the Journey CHALLENGE A 16-hospital system in the Southwestern U.S. wanted to increase encounters in their cardiology service line. Previous marketing efforts had provided some results, but the organization needed to optimize their efforts in conjunction with a systemwide rebrand. SOLUTION Mercury Healthcare proposed using a strategic social tactic to increase engagement and provide consumers a high value touch point with the health system. Utilizing Mercury Healthcare’s predictive models and best practices, the health system targeted specific consumer sets on Facebook. This traditionally passive channel allows consumers to see ads and then select to engage. Consumers who clicked on the ad were taken to an HRA to better understand their

Join for free to read