MERCURY® HEALTHCARE CASE STUDY Omnichannel clinical targeting drives new-patient growth in highly competitive California market CHALLENGE CLIENT SOLUTION Hg Mercury CRM RESULTS 10,095 Total gross trackable patients 994 incremental patients directly attributed to the marketing spend $825,247 in contribution margin after spend 5.62:1 ROI In the highly competitive L.A. County hospital market, defending market share — let alone growing it — can prove difficult. Providence Holy Cross Medical Center, a not-for-profit hospital, desired to do both: drive utilization for existing patients and new patients. With competition growing for new market opportunities, especially in the highly desirable San Fernando Valley area, opportunity was there — a nearby comm

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