US consumers send mixed signals in an uncertain economy
US consumers send mixed signals in an uncertain economy
11 PagesU.S. consumers are sending mixed signals in the current economy. While inflation remains high, consumer optimism is improving, and spending continues, though growth has slowed since 2022. Many consumers are trading down by purchasing cheaper brands or smaller quantities, especially in lower-income groups. However, younger and higher-income consumers still plan to splurge on categories like fashion and travel. Omnichannel shopping is thriving, with 81% of consumers using multiple channels to research and purchase products, reflecting a shift towards integrated shopping experiences.
