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How Lake Tahoe Visitors Authority uses Visa Destination Insights to drive tourism revenue

How Lake Tahoe Visitors Authority uses Visa Destination Insights to drive tourism revenue

Visa
Pages 2 Pages

Visit Lake Tahoe leveraged Visa Destination Insights for detailed spend data, identifying profitable visitor segments and refining marketing strategies. The tool's insights on visitor spend behavior and origins led to targeted international campaigns, notably increasing German visitor traffic by 21% with a 600:1 ROI, demonstrating the power of data-driven marketing in boosting tourism revenue.

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