Quaero specializes in first-party data and analytics. Working closely with the company, Quaero implemented its unique AdVantageTM platform to curate and model data for analysis and execution. This platform translates the vast amount of available first-party data into premium, segmented ad packages and programs, driving increased revenue. The platform delivers: • Advanced audience segmentation • Targeted ad packages • Reduction of unsold inventory • Increased audience value • Profile matching & syndication • Performance reporting and analysis With AdVantageTM, the media company is now able to offer 100% accurate, premium user profiles, resulting in better targeting and reach, increased revenue for themselves and better value for advertisers. AdVantageTM drives improved audi

Join for free to read