This case study is about Unilever's collaboration with Competera to enhance pricing and promotional strategies for its direct-to-consumer store, gro.24/7. Unilever faced challenges with manual tracking of competitor products, lack of consolidated data, and limited data-driven analytics for pricing, promotions, and assortment. Competera implemented a two-stage solution: first, integrating competitive data and analytical reports, and second, rolling out automated pricing. The proof of concept (POC) spanned three countries, delivering over 1.2 million data points with 98% accuracy, reducing manual efforts, and improving decision-making. After the successful POC, the solution is set to expand to six countries.

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