This case study is about how a supermarket chain in Eastern Europe used Competera's AI-driven pricing solution to improve its profitability. The client, operating 200 stores, faced financial losses due to unaccounted cross-elasticities and lacked a universal pricing approach. Competera's solution helped optimize prices based on demand elasticity and other factors. A pilot project showed impressive results, with a 7% profit increase and a 1.25% turnover growth in the test stores. This success led to plans for a broader rollout of the pricing strategy across the client's stores.

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