Foxtrot, a major omnichannel consumer electronics retailer, used Competera’s platform to optimize pricing and improve revenue without sacrificing profit margin. The company previously mimicked competitors' pricing strategies but switched to Competera’s data-driven, demand-based price recommendations. In a six-week market test, Foxtrot increased revenue by 13.6%, boosted profit margins by 5.8%, and saw a 7.8% increase in average transaction value. Competera’s solution analyzed product elasticity and cross-elasticity, allowing Foxtrot to make smarter, data-driven pricing decisions that enhanced overall financial performance.

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