This case study is about how a leading grocery delivery service in Russia optimized its pricing strategy using Competera's pricing platform and KORUS Consulting. Operating over 400 dark stores, the company faced challenges with manual pricing processes, long repricing times, and a lack of automated data analysis. Competera implemented a unified pricing system, automating repricing processes, and providing a "What-If" analysis tool to simulate pricing scenarios. The result was a significant reduction in repricing time (from 4 hours for 200 stores to 30 minutes for 500 stores), improved pricing effectiveness, and differentiated pricing for various dark stores.

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