Unilever, managing over 400 brands globally, aimed to build a community-driven talent strategy aligned with its sustainability goals. By leveraging LinkedIn Talent Solutions, Unilever grew its LinkedIn followers from 3 million to over 12 million in two years. Their employer brand initiative reduced time to hire by two months and saved €14.7 million in unfilled role costs. Unilever’s community engagement strategy led to hiring over 30,000 people from its LinkedIn follower base, with candidates interacting with the brand an average of 9.9 months before being hired. This approach strengthened Unilever's talent pipeline.

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