In a highly competitive discount-driven market, differentiating your brand and winning loyal customers is a challenge. Truprint used automation to create a series of lifecycle programs that improve the customer experience, build relationships and ultimately increase conversions and customer lifetime value. Who? Truprint provide high quality photos and personalized gifts at great prices. An established brand with over 30 years in the business, Truprint have held firm to their values from the heyday of film in the late 80s right through to Instagram and Facebook prints from mobile devices. The Challenge Ordering digital prints is a multi-stage process for the consumer from creating an account, to uploading photos, to completing a purchase. Analyzing their website behavioral data, T

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