TRUPRINT BA CK GROUND Truprint specialises in online photo prints and personalised gifts for those looking for a gift or personalised item. The company wanted to develop its pay-per-click (PPC) advertising activity to improve revenue while bringing down spend, therefore improving ROI HOW WE HELPED We analysed Truprint’s PPC activity, scrutinising each element in detail to determine what optimisation techniques we could apply at a micro, as wel

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