RealtyNinja, a SaaS company offering website-building tools for real estate agents, launched a referral program to boost growth. Initially, they used a manual referral system, but it became unsustainable as the company grew. By partnering with impact.com / advocate, they automated their referral program, offering a 10% discount for both referrer and referee. The program led to a 16% increase in new users, a 136% higher conversion rate compared to free trials, and a 2x higher conversion rate than paid ads. This system improved customer retention and loyalty, with RealtyNinja planning further expansion through advocacy campaigns.

Join for free to read