The Royal Institute of British Architects (RIBA) is a global professional membership body driving excellence in architecture. They serve their members and society in order to deliver better buildings and places, stronger communities and a sustainable environment. Being inclusive, ethical, environmentally aware and collaborative underpins all that they do. The Challenge Teams across the organization were working in silo, sending email communications to their own lists. There was no visibility of how many emails and what content subscribers were receiving, and no consistency in branding and presentation, resulting in a poor and potentially confusing customer experience. Processes were inefficient, with duplication of effort across teams. The Solution RIBA embarked on a project to cen

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