Every hour, someone in the UK is diagnosed with Parkinson’s. Parkinson’s UK drives better care and treatments, and works to bring forward the day when no one fears Parkinson’s disease. The Challenge Parkinson’s UK manage over 200,000 email subscribers, ranging from those personally affected by the condition to fundraisers and event participants. They sought to derive insight and intelligence from their email marketing communications, yet different teams of end-users were juggling content across four ESPs with no central management, and unable to maintain consistency across each. It was hard work, too. With no automated welcome or donation journeys in place, Parkinson’s UK’s email marketers were having to prepare each email manually – a time-consuming process which left little time

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