Case Study TRUEVIEW FOR ACTION DELIVERS ON ITS PROMISES On behalf of Migros, Webrepublic is taking advantage of the new possibility to conduct A/B tests on YouTube. The results confirm that TrueView for action is particularly suitable for driving conversions and TrueView in-stream for gaining as many views as possible. INITIAL POSITION?. After their application for a Cumulus Mastercard – which is issued by Cembra in collaboration with the Federation of Migros Cooperatives – has been reviewed successfully, new customers will benefit from 3,000 Cumulus points. Migros is using this special offer to promote the credit card across a range of both online and offline channels. It has enlis

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