White Paper Time to Take Omnichannel Action: Delivering an Optimal Customer Experience Through the Harmony of People-Based and Digital Channels CARRIE EVANS, Director, Global HCP Engagement, Commercial Engagement Services TOM WOODS, Senior Consultant, EMEA Thought Leadership CHRISTOPHER WOODEN, Senior Director, Global Market Insights HELENA BAYLEY, Analyst, EMEA Thought LeadershipTable of contents Introduction 2 Personalisation is changing the game for HCP Engagement 3 Mastering the delivery of all channels 5 Case study: Medthority (by EPG Health, an IQVIA business) 8 Medthority 7 is online platform that helps to provide treatment decision support for HCPs 8 Complications in the pursuit of omnichannel excellence 8 The importance of trust in developing strong, long-lasting customer re

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