Case Study BOOSTING SALES IN MAMMUT’S GERMAN ONLINE STORE THANKS TO HIGH-QUALITY RETAIL DATA FROM AMAZON Amazon has huge volumes of valuable data about the buying habits and preferences of its users. Brands can use this data to roll out well-targeted display and video ads for relevant premium inventories via the Amazon Demand Side Platform (DSP). Webrepublic is one of the first agencies in Switzerland to have access to Amazon DSP, and is rolling out Mammut’s display campaign for the Black Friday and Cyber Monday weekend. The high conversion rate of 3.4% is a good reflection of the data quality. Webrepublic AG · Bederstrasse 49

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