Case Study BOOSTING BRAND AWARENESS FOR TRADITIONAL SWISS WINE RETAILER BINDELLA THROUGH NEW DIGITAL MARKETING CONCEPT La vita è bella – A family business with Swiss roots and a long tradition sets sail on the digital seas. Read on to find out how Bindella, a Swiss expert in Italian wines, joined forces with Webrepublic to translate its culture and tradition into a digital marketing concept based on authentic content marketing. The goal was to help a younger demographic discover its taste for wine and boost long-term customer loyalty and brand recognition. Webrepublic AG · Bederstrasse 49 · CH-8003 Zürich webrepublic.com · ?office@

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