Case Study DATA-DRIVEN HEALTH CONTENT MARKETING FOR CSS INSURANCE Data-driven health content marketing is a way for CSS Insurance to deliver relevant, truly valuable content to its target group all year long. Everything from the content planning to marketing revolves around the user. CSS is pursuing a strategy aimed at positioning the company as a health information resource. The figures are impressive: traffic on the CSS blog doubled in just a year, and the strategy even managed to surpass the “reading with awareness” target for the year. The cost-per-conversion dropped significantly as well, and the increase in org

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