Case Study SUCCESSFUL POSITIONING OF A YOUNG PREMIUM BRAND ON AMAZON Together with Webrepublic, RAMES – a young, Zurich-based startup and manufacturer of high-quality leather accessories – develops an Amazon strategy, showing how the international sales channel can be leveraged successfully for premium brands. The selected measures boost not only visibility, but also sales numbers. INITIAL POSITION?. RAMES is a Zurich-based startup that designs, manufactures and sells timeless and functional leather bags and accessories. Until now, the young company has been known primarily in Switzerland, but would like to expand into the entire German-

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