Top ten e-commerce site drives over 2.8 million new email subscribers using the Fluent customer acquisition platform Background The client had aggressive top-line growth goals and wanted to drastically increase the size of its email database–and to do so fast. At the same time, they wanted to improve the efficiency of their digital advertising campaigns and increase return on ad spend (ROAS). Lastly, the company aimed to focus its acquisition efforts on users who had a high propensity for purchasing a wide range of products online. Campaign The client partnered with Fluent to meet and exceed its customer acquisition objectives. Fluent targeted opt-in ads to pre-qualified consumers who fit their economic profile and who identified themselves as frequent online shoppers. The Flu

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