Western Union generates more subscribers and increases email engagement by 8X using Fluent’s advertising platform Background As one of the largest money-transfer companies in the world, raising awareness of its service offerings was no tall order for Western Union. However, growing its list of email subscribers for customer relationship marketing programs proved to be a more difficult challenge. Prior to working with Fluent, there had been no active email opt-in programs running for over a year, as engagement amongst new customers acquired through third party ven- dors was lower than the marketing team had hoped for. Campaign Western Union teamed up with Fluent to pilot an alternate method of reaching out to new consumers. As opposed to a list purchase, this new campaign deliver

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