The "E-commerce in New Tech-Driven India" report discusses how COVID-19 reshaped India's e-commerce landscape, accelerating digital adoption and prompting a shift from traditional to digital retail models. The government’s phased unlocking and policies, such as the National E-Commerce Policy, aim to support online shopping and economic growth. Key trends include increased demand for essentials, the adoption of hyperlocal strategies for last-mile delivery, and the rise in first-time online shoppers. Regulatory measures also address tax, FDI, and operational models to meet evolving consumer demands and promote a robust digital ecosystem.

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