Smart Balance taps Fluent to grow email subscriber list by 37% and increases website visits by 42%
Smart Balance taps Fluent to grow email subscriber list by 37% and increases website visits by 42%
2 PagesSmart Balance taps Fluent to grow email subscriber list by 37% and increases website visits by 42% Background Smart Balance wanted to grow subscriptions to its “Love Your Heart” email newsletter, where consumers can take advantage of special savings, health tips, recipes, and new product updates. The company was most interested in acquiring subscribers who fit its “Baby Boomer” ideal customer profile, and who had previously used one or more of its existing products in order to upsell new product lines. A top priority was to increase website visits and time spent on the site. Campaign Smart Balance’s agency of record, TBC, approached Fluent to develop a targeted customer acquisition campaign. Leveraging real-time interactions with customers, Fluent pre-qualified registrants base
