RESULTS This campaign was an amazing success, resulting in the following: AD CREATIVE SIZES This quick service restaurant (QSR) was looking to differentiate itself from the value, deal-hollering competitive landscape in the industry by introducing a new flavor excitement and recipe variety in its buffet. To introduce the new food initiative to its target market, they created a custom persona for targeting called Food Adventurers. The Food Adventurer persona is triggered by social media interests and is defined by guests who would be interested in the new recipe item. APPROACH A geo-fence was placed around the targeting area including 5,000 US zip codes. GEOTARGET GOALS Create incremental foot traffic to its restaurants during the campaign. AWARENESS Generate awareness of its new

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