RESULTS This campaign was an amazing success, resulting in the following: FINANCE CASE STUDY Click Through Rate 0.57 % acuityads.com The minimum number of desired impressions 1.7x AD CREATIVE SIZES 320X50 300X250 One of Canada’s Big 5 banks was looking to run a display advertising campaign using the Blended Interest Graph technology. They sought to locate mortgage buyers who were financially fit, within a specific ethnic group, then serve these audiences ads in mobile environments they visit most. APPROACH This campaign was targeted at two Canadian provinces: Ontario and British Columbia. GEOTARGET GOALS CTR Generate awareness of the banks offering for this particular ethnic group. AWARENESS Achieve a greater CTR than the banks historic campaign performance (0.50%). The Blended

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