RESULTS This campaign was an amazing success, resulting in the following: Exceeded the CPA goal using optimization techniques to achieve 1/4 of the expected price. Impressions delivered. This major automotive manufacturer was looking to launch a digital campaign in a specific geographic region. The campaign drove users to an online pricing tool developed to assist car sellers. APPROACH GOALS AUTOMOTIVE CASE STUDY 200 MILLION + $ 4.62 acuityads.com Achieved over 100,000 conversions in the desired geographic region. 100 THOUSAND + 1st party data segmented by car model to honor the data in-use. 3rd party data was used to find interest groups in relevant categories. Browser and page-based language targeting. Geofencing to connect with users in a specific state. DATA GEO & LAN

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