One of Canada’s Big 5 banks was looking to drive traffic to its feature travel rewards credit card information and sign-up landing page.
One of Canada’s Big 5 banks was looking to drive traffic to its feature travel rewards credit card information and sign-up landing page.
1 PagesThis campaign was an amazing success, resulting in the following: APPROACH FINANCE CASE STUDY Average campaign CTR was double the Canadian display campaign benchmark.* 2x acuityads.com One of Canada’s Big 5 banks was looking to drive traffic to its feature travel rewards credit card information and sign-up landing page. The campaign was executed during the fall season for an end of year adoption push. Impressions delivered across all Canadian provinces. 10 MILLION + RESULTS GOALS *CTR for Digital Display Ads in US averaged 0.08%, September 2015. eMarketer December, 2015. AcuityAds consumer interest profiles were used to target travel & business verticals. INTEREST PROFILES This campaign ran nationally in Canada during the Fall. GEOTARGET CONTEXTUAL TARGETING Contextual Target
