This blended CPM and CPI campaign was used to generate awareness of the client’s Easter campaign and encourage users to download a mobile app
This blended CPM and CPI campaign was used to generate awareness of the client’s Easter campaign and encourage users to download a mobile app
1 PagesThis campaign was an amazing success, resulting in the following: APPROACH CONSUMER PACKAGED GOODS CASE STUDY Average Campaign Click Through Rate. 1.42 % acuityads.com This blended CPM and CPI campaign was used to generate awareness of the client’s Easter campaign and encourage users to download a mobile app to celebrate Easter. Average Campaign Conversion Rate RESULTS GOALS 2.69 % 2.92 % The 320x50 banner creative was the top performer at: iOS devices were the top performing device targeted with a Conversion Rate of: AcuityAds’ consumer interest profiles were used including Chocolate Lovers & Parents/Young Families. INTEREST PROFILES This campaign ran nationally in Canada (excluding Quebec) as it was an English only campaign. GEOTARGET 2.56 % AWARENESS Deliver maximum numbe
