SugarCRM implemented an ABM strategy using Foundry, Bombora, and G2 intent data to enhance alignment between sales and marketing, allowing early identification of in-market accounts and intent-driven engagement. By integrating intent data with CRM orchestration, they created personalized experiences for high-value accounts, used 1:1 landing pages, and provided sales with actionable insights via dashboards. This approach led to $9.9M in influenced pipeline and improved targeting of accounts likely to convert. The unified ABM strategy streamlined workflows, enabling SugarCRM to stand out in a competitive market.

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