The Ultimate New World of Personalization — ‘Welcome to Persona- Zation’ ANALYSIS AND TUTORIAL How your CMS can target customers with pinpoint accuracy and drive revenue© 2022 Progress. All Rights Reserved. 2 Marketing professionals have all heard of personalization and segmentation. Both are core to reaching the right person with the right message and ultimately driving leads and business. But there’s another concept based on the idea of personas. We call that persona-zation – as in persona. The idea is to customize the web experience based on persona. Some call this approach Persona Based Marketing, which is based on creating categories or ‘individual types’ that describe the attributes of the prospect or customer. Segmentation and personalization are applied by marketers pr

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