GolfOnline revolutionized how they used their data by revealing personas, allowing them to expand their automated programs to include sophisticated customer lifecycle campaigns. 410,000+ emails sent per month +26% increase in Year-on-Year Revenue GOLF ONLINE: SUCCESS AT A GLANCE PERSONABASED LIFECYCLE AUTOMATION FUELLED BY DATADRIVEN INSIGHTS In response to their rapid expansion across Europe, the GolfOnline marketing team needed to scale their ability to make their data work for them to strengthen customer loyalty. GolfOnline turned their commerce data into manageable and meaningful information that could then be used to automate highly targeted and relevant campaigns across all customer personas. With clear and actionable data enabling automation by persona, GolfOnline bui

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