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The State of Personalization
White Paper The State of Personalization
Segment

How Parabol uses Segment to talk to investors and raise funds
Case Study How Parabol uses Segment to talk to investors and raise funds
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How Shift creates individualized marketing campaigns with Segment & iterable
Case Study How Shift creates individualized marketing campaigns with…
Segment

How Halp uses Segment to improve user activation and engagement
Case Study How Halp uses Segment to improve user activation and engagement
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How BugHerd uses Segment to avoid fatal decisions
Case Study How BugHerd uses Segment to avoid fatal decisions
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How Tradesy built a fine-grained view of their customers
Case Study How Tradesy built a fine-grained view of their customers
Segment

How TravelPerk breaks down data silos with Segment
Case Study How TravelPerk breaks down data silos with Segment
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Typeform uses Protocols to fuel growth through trusted customer data
Case Study Typeform uses Protocols to fuel growth through trusted customer…
Segment

XO Group uses Segment data to guide couples on their personal journey
Case Study XO Group uses Segment data to guide couples on their personal…
Segment

How Smartcar used Segment to unlock customer insights and overhaul its user experience
Case Study How Smartcar used Segment to unlock customer insights and…
Segment

New Relic uses Segment as the core of its growth marketing technologies
Case Study New Relic uses Segment as the core of its growth marketing…
Segment

IBM enlists Segment to standardize data across its cloud platform
Case Study IBM enlists Segment to standardize data across its cloud platform
Segment

Frame.io uses Personas to increase ad performance
Case Study Frame.io uses Personas to increase ad performance
Segment

DigitalOcean uses Personas to drive ad and email conversions
Case Study DigitalOcean uses Personas to drive ad and email conversions
Segment

LogMeIn builds a data-driven culture with Segment
Case Study LogMeIn builds a data-driven culture with Segment
Segment

Curology uses Personas to deliver personalized ad experiences
Case Study Curology uses Personas to deliver personalized ad experiences
Segment

Breather used Segment to get better ROI on ads
Case Study Breather used Segment to get better ROI on ads
Segment

Why ClearScore replaced a home-grown platform with Segment's customer data infrastructure
Case Study Why ClearScore replaced a home-grown platform with Segment's…
Segment

Consulting.com uses Personas to make Facebook advertising more effective
Case Study Consulting.com uses Personas to make Facebook advertising more…
Segment

Protocols creates clean, reliable data that Creative Market can trust
Case Study Protocols creates clean, reliable data that Creative Market can…
Segment

Bonobos point-of-sale integration with Segment optimizes Facebook ads
Case Study Bonobos point-of-sale integration with Segment optimizes…
Segment

How Instacart uses data to improve the grocery delivery experience
Case Study How Instacart uses data to improve the grocery delivery…
Segment

How Segment Helps Trunk Club Deliver Personal Style
Case Study How Segment Helps Trunk Club Deliver Personal Style
Segment

Product Hunt Uses Segment to Make Data-Driven Redesign Decisions
Case Study Product Hunt Uses Segment to Make Data-Driven Redesign Decisions
Segment

Contentful Uses Segment to Optimize Marketing Performance and Product Design
Case Study Contentful Uses Segment to Optimize Marketing Performance and…
Segment

Invision Designs Predictive Models Using Segment Warehouses
Case Study Invision Designs Predictive Models Using Segment Warehouses
Segment

RunKeeper Steps Up App Performance with Segment RunKeeper Steps Up App Performance with Segment
Case Study RunKeeper Steps Up App Performance with Segment RunKeeper Steps…
Segment

EdX Uses Segment as a Customer Data Hub for Product and Business Analytics
Case Study EdX Uses Segment as a Customer Data Hub for Product and Business…
Segment

Prosper Reduces Analytics Installation from Months to Minutes
Case Study Prosper Reduces Analytics Installation from Months to Minutes
Segment

Superb AI achieves greater visibility with backlinks
Case Study Superb AI achieves greater visibility with backlinks
Segment

Sneeze Defense reaches $400K in sales
Case Study Sneeze Defense reaches $400K in sales
Segment

Exalt Samples increases SEO traffic by 580%
Case Study Exalt Samples increases SEO traffic by 580%
Segment

AmSpec Group increases SEO traffic by 455%
Case Study AmSpec Group increases SEO traffic by 455%
Segment

Agadia Systems grows conversions by 348%
Case Study Agadia Systems grows conversions by 348%
Segment
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