THE ULTIMATE BUYER PERSONA GUIDE (FOR BEGINNERS)

24 Pages

Protocol 80’s Ultimate Buyer Persona Guide for Beginners teaches how to build and apply fictional, research-based profiles of ideal customers. It outlines the benefits of personas—improved targeting, messaging, and buyer empathy—and explains how to gather data through interviews, surveys, and CRM analytics. The guide warns against common mistakes like overcomplication or misalignment and provides a worksheet framework including five key insight areas. It emphasizes using personas to guide content, sales, and product strategy for better marketing outcomes.

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THE ULTIMATE BUYER PERSONA GUIDE (FOR BEGINNERS)

THE ULTIMATE BUYER PERSONA GUIDE (FOR BEGINNERS)

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