© 2019 Progress. All Rights Reserved. Crystal Cruises Delivers a Website Experience that Matches its Luxury Brand with Sitefinity CASE STUDY INDUSTRY Travel and Leisure PRODUCT Progress Sitefinity SUMMARY With Sitefinity, Crystal has created an immersive customer experience that matches its industry-leading luxury brand while improving business processes like content authoring and personalization. Challenge Prospective and loyal Crystal customers have high expectations of their online journey, from searching for the ultimate cruise vacation through reserving their specialty dining and excursions. As the World’s Most Awarded Luxury Cruise Line TM , Crystal must exceed expectations across every channel. Crystal realized that customers’ awareness, consideration and purchasing exper

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